• First official video from New Covent Garden Flower Market features high-profile florists, all devoted customers, and well-known traders
• The video launches the Flower Market’s new campaign ‘Behind every great florist’ ahead of its RHS Chelsea Flower Show debut
• The film captures the magic of the market and its community, giving florists a guided introduction to the famous wholesale flower market
• The video is on YouTube here:
Today the Flower Market launched its first ever official video, bringing the magic of the market and its people to YouTube and our screens. The video, directed by Duncan McCabe of McQueens and introduced by Rona Wheeldon of Flowerona.com, features many high profile florists and customers of the Flower Market talking about their experiences with and love for the market.
The video puts the spotlight on a number of the market traders, introducing viewers to some of the fine suppliers of flowers, plants, foliage and sundries all located together, under one roof.
Alastair Owen, Communications Manager for New Covent Garden Market, said:
“We know that some new florists and customers to the market may find the Flower Market a little intimidating at first. With this video, we want to show that the market is full of wonderful, friendly and incredibly knowledgeable wholesalers who have a deep professional, as well as a personal, relationship with the florists that they supply.”
‘Behind every great florist’ campaign – #BehindEveryGreatFlorist
The video marks the start of a wider campaign for the Flower Market entitled ‘Behind every great florist’ ahead of its RHS Chelsea Flower Show debut, under the same theme. The aim of the campaign, which will be played out over the Flower Market’s social media ahead of and throughout Chelsea, is to highlight the deep-seated bond between the Flower Market and its customers, London’s independent florists. The Flower Market supplies 75% of London’s florists, supporting them in the task of flowering London every single day.
The video was directed, filmed and edited by florist Duncan McCabe of McQueens, and produced and introduced by Rona Wheeldon of Flowerona.com.
Florists and wholesalers featured
The video features the following Flower Market customers: Kally Ellis, McQueens; Shane Connolly, Shane Connolly & Co; Simon Lycett, Simon J. Lycett Ltd; Jessica Simmonds and Chikae Okishima-Howland, Okishima & Simmonds; Kristina Cousen, The Blacksmith’s Daughter; Nik Southern, Grace & Thorn.
The video features the following wholesalers: Graeme Diplock, Zest Flowers; Dennis Edwards, Dennis Edwards Flowers; Dean Knight, Quality Plants; Bryan Porter, Porters Foliage; Grant Wild, C Best.
Social media micro-videos
The Flower Market will be releasing additional micro-videos of original footage, not used in the main video, starting Monday 16 May across its social media channels. These will feature unique insights from its florists and wholesalers.