EFG, the UK’s largest independent housewares wholesaler in the UK have reported significant growth year-on-year across all key areas of their business including their cash and carry depot, online and export business.
As part of the Housewares Innovation Awards 2016, EFG has recently been shortlisted as a finalist for the Britain’s Best Wholesaler Award, testament to their consistent delivery across range, pricing and service, creating increasing loyalty from both their UK and international trade customers.
EFG has experienced rapid growth across their export business. Trade exhibitions in UK, Germany and Dubai in 2016 are connecting them with new customer opportunities across Europe, the Middle East and Africa.
“Our export business is positively thriving.” Says Daniel Irving, Marketing Director at EFG. “Our diverse range of products from toiletries, household cleaners, to kitchenware, DIY, stationery, toys and poundlines to mention but a few of our product categories, provides a genuine one stop shop proposition which appeals hugely to our international customers.”
With a stock holding of over 70,000 regular items available in EFG’s 80,000 square foot cash and carry depot in North London and the website catering for shoppers who want to buy online with home delivery, the business continues to work to create convenience and choice for their busy trade buyers from all over the world.
“Price of course remains all important. We guarantee the best possible prices in our transparent pricing strategy. With two easy ways to buy online via pick and collection or pick and delivery, we offer easy credit card payments online with our ultimate aim to provide flexibility and accessibility in the way our trade customers shop with us. Our customers know they won’t find better prices elsewhere. ”
2016 is shaping up to be a record breaking year for sales for EFG Housewares. The business will continue to focus on expanding their offering with recent additions includes the popular Stanley range of DIY tools so far in 2016 and catering to the rapidly growing export customer base. A continuous improvement plan for EFG’s online market-place is helping to create new opportunities online.